Okido Research

Time Plan:

Week 1: Time Plan, Artist Research, Subject Research, Mood Board, Initial Ideas/Mindmap, Initial Ideas (Visuals)

Week 2: Experimentation

Week 3: Target Market Research/Survey, Development

Week 4: Final Developments, Final Piece

Week 5: Final Piece, Evaluation


What is Okido?

Okido is an arts and science magazine designed for children in the age range of 3-8 year olds. The magazine was created to engage young children into scientific discovery in the most fun and creative way possible. The magazine itself can include a range of activities, stories, games, and more while still providing information that would help children to learn. This concept allows children to be excited to learn and find learning fun.

Analysis of the magazine below (red pen):


Theme: Emotion

  • Personal Feelings – Bullying (Awareness), Sadness
  • Happiness- Living life to the full potential, What makes children happy?
  • Calm – Not let things anger you, How to remain calm
  • Different Emotions and their differences

Previous Okido Double Page Spread Examples:

Mood Board:


  • Axel Scheffler

Axel Scheffler is a German born illustrator and animator based in London. Scheffler is best known for his cartoon like pictures for children books. You may recognize his work from the popular children’s books called The Gruffalo and The Gruffalo’s Child.

His work is simple and bright, he uses what looks like pencil for his choice of media. This choice of media creates a simple and yet still detailed illustrations. They can be easily recognized as to what they are, for example you are able to know its a witch or a rabbit, etc. He uses tone to add detail to his work to give it more of a 3 dimensional and realistic look. It makes the illustrations look much better and more engaging for children.

I personally like his illustrations that he has created as they are simple and colourful. Not only this by he has added a 3 dimensional element to his work so they are more engaging to the readers. Also to add to this, his imagination in the first place to create these illustrations is incredible. Axel Scheffler is able to turn animals to life easily and not only this make them lovable characters by the readers (children).

This is some of his work:

Primary Research:


  • Polly Dunbar

Polly Dunbar is both an illustrator and author. Dunbar has illustrated her own books Dog Blue, Flyaway Katie and Penguin. All of these books has made Polly Dunbar more well known along other authors and illustrators.

Her work is simple and elegant, the illustrations are children like but still detailed to give the more realistic look. Dunbar’s work is illustrated in the style of children drawings, this is in the way that she has loads of imagination as to what she is drawing. Her choice of media seems to look like pencil or possibly pain (watercolour), either way she creates some of the best illustrations for children. Polly Dunbar uses colour effectively throughout all of her work including the use of tone to demonstrate the shadows.

Polly Dunbar uses her media in a clever way to create her unique illustrations, and I think that this creates the atmosphere that she intended from them. What I mean is that her illustrations can create a realistic representation of particular events from stories and more. Her work therefore is very eye catching to the readers.

This is some of her work:

Primary Research:


Initial Ideas/Mind Map:

  • Line drawing to be coloured in
  • List of Emotions on the left side, then the chance to draw and colour their own emotion on the right, or some form of activity/game
  • Board Game (Small)
  • Short Stories/Poems
  • How to … (Draw/Make/etc)
  • Why do I feel this emotion, etc

Initial Ideas (Visual):

  1. Teaching kids about emotions and why you would feel one (e.g. anger, happiness, etc.).
  2. Is having the list of emotions on the left hand side of the double page spread and a colouring in activity on the right.
  3. Is short stories or poems about emotions with face emotions surrounding them (background)
  4. Is a board game where certain emotions make you either miss a go, move forward or backwards.

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