Sustainability Magazine Advertisement Research
From all of these advertisements, the logos of the companies are small and generally in the corners at the bottom of the page. I think this is because they don’t want the focus on their company, more on the message that they are trying to convey across to the audience. The typeface used in the adverts are bold, they want one certain aspect to stand out, so they include a large picture a little amount of text in bold. This is eye catching and can engage the audience into the advertisement. The posters should make the viewer read from top to bottom so they see the message first and then the company after where they can find out more. This is like a ‘Z-Pattern’, the viewer is reading the poster from top to bottom, but is going in the zig-zag pattern. There are different ways to organise the information on the poster to engage the audience, and the ‘Z-Pattern’ is one of the effective methods.
The use of colour in the advertisements is extremely important as it relates to the theme of the advert. So the one on polluting the ocean has the use of the colour blue on the text because of the ocean being blue. The adverts will sometimes have smaller text with more in-depth information on what the poster is about. This text is smaller and underneath the main text because it’s to be read after the audience has seen the call out of the bold typography. The patterns are all different but they’re used to make the audience focus on the specific parts of the advert, read it in the order the designer wanted them to.
Initial Concept Ideas
The three ideas that I have thought of included a base layout with different centre images. The images with be cartoon like to appeal to a wider audience, it is also simple and demonstrates the purpose clearly. The words at the top will be in bold and the biggest words on the page to stand out, the information at the bottom is smaller but provides the purpose of the poster to the audience. The poster is following a Z-pattern design.
The top phrase is ‘Introducing a smarter future’ with the smaller text at the bottom saying ‘Join our community and help preserve the environment’. This will probably change as it isn’t the most effective phrase and doesn’t exactly talk about voluntary work. This is a development that can be done to help the designs.
The feedback that I’ve received from my initial designs was very helpful and will help me to develop my final design. For the first one, it was said to be too childish for it to appeal to both a younger and older audience, but it’s simplicity is very clear to what the poster is about. The second one could use more detail on what the image is representing, therefore it is easier to understand. The use of renewable energy sources as the main image is good but could use more in some aspect to be clearer. And finally the third design isn’t clear on hat it is representing but when explained the idea is good, with changes to represent a clearer understanding it would work extremely well.
Final Advert Design
The idea is to have the nuclear power plant to be the most engaging part of the image, with the wind turbines to be less eye-catching. The message is that people forget that the energy demand is causing more power plants to be made and they release tons of carbon dioxide into the environment and atmosphere. The reason for the silhouette turbines is to represent that people think that the renewable sources of energy we have is enough but they aren’t. Changes can still be made to better impact the poster to the audiences, and present a clearer understanding.
Final Design Digital
I did the poster with a digitally made leaf in Adobe Illustrator, to begin with, to show where about the actual leaf would go before placing it. The second poster has the leaf put in, with a black and white filter, with a black stroke with the width of 1 px. It looks a lot better with the use of an actual leaf as it looks more realistic and reliable.