Research Plan

Research Plan

Magazine Research

Magazine Analysis:

Sport Website



This front cover design is simple and effective, the use of the black and white represents a rich, bold and modern look. The image takes up the whole page and there are not adverts on the sides of the page to showcase what is to offer within the magazine. It provides a more professional and clean look which I think is very effective because it is not overcrowded with insights. This magazine is engaging because of the use of David Beckham on the front which will appeal to football fans, males and females, in addition to a younger audience who ma look up to him as an idol.

The typography that is used within this cover design is simple and represents richness, also the use of white compliments the black and white image used for the background. The letters are condensed and spread out from each other which present a bold and eye-catching look. The sub-heading underneath the headline is more of a normal ‘Ariel’ type font, it is smaller so it is less eye-catching but once you read the headline above it gives a more in-depth of what the main article of the magazine is about.

The target audience for this magazine will be between the age of 14-50 year old males mainly with some females. Men are stereotypically into sports more than women and therefore are the primary audience, the women that are into sports will be willing to buy this magazine as well but are more the secondary audience. The reason for the age range is that the older people are the more likely they are to read a newspaper rather than a magazine. From the stereotypes that have been created over the years, women are more likely to want to read beauty/fashion magazines compared to sports magazines which are why they are the secondary audience.

The layout of the front cover is simple and well organised, the logo of the company is situated in the top left of the front cover. The issue number and date is located just above the logo in line with the ‘S’ in their company name. I feel as though it is clear to locate the issue number and date because when you look at the logo you will end up seeing the issue number and date of the magazine with it. The slogan is located just below the logo in line with the bottom the letter ‘P’, it is all neatly organised within the top left of the page. The main image takes up the whole page with the headline being located in the centre (horizontally) near the bottom of the page. The headline and sub-heading are clear to understand, and with the use of different font sizes, you can define the two clearly.

This magazine is free so it doesn’t have a price or barcode, it also hasn’t included any plugs, exclusive banners or sidebars for more articles in the magazine. It has a more clean look which represents more professionalism and a higher class audience. They aren’t using plugs to advertise their magazine more like a stereotypical magazine would, they have their main article (main image used and headline) to do that for them.


The contents page for this magazine is colourful, bold and engaging. The layout is simple and clear to understand, the use of boxes with the page numbers gives a clear insight to what is on that page and how they can read that first. The contents page is separated into 3 sections – radar, features and extra time, this idea for sections is great because you can categorise the pages and the audience can look for what they want to see easier. The whole contents page looks modern by the use of a white background and three bold colour choices. The use of borders and the general layout suggests and modern style to the magazine which is what I feel they were trying to express.

The heading for the page ‘Contents’ is very bold and the first thing you see on the page, underneath it has the issue number and the date in a smaller font size. The page uses a grid layout to ensure a clear understanding, it also uses borders to separate the pictures from each other as well as the pictures from the text. The company name, date and page number is allocated in the bottom right of the page, the design is simple with a mixture of bold and standard fonts types. These three features are separated by vertical lines which are why the design is simple and effective to know what page you are one. It is also small but still readable, and the more important aspects (e.g. the page number) is in bold compared to the date of the issue.

The use of colour within the page is bold and a colour splash because the page uses a white background and the three colours (blue, red and green) provide the colour splash to the page, it makes it more engaging and less boring and dull. I think the colour choices that were made was to give a modern look to the magazine, my reason for this is because an older style magazine would use darker colours, and maybe more colours like brown compared to a bold red.

For the first double page spread, the typography is much larger to take up the whole page, or as much as possible. It is eye-catching, and it displays a question to intrigue the audience to read the article. The spread continues the modern theme of the black and white contrast which provides a bold, clean and professional look. The right-hand side of the page contains a collection of photos from a photo shoot of David Beckham in different poses. This is effective because the article question is ‘Who is David Beckham?’ and the different poses and emotions can represent the fact that not everyone knows him fully. Underneath the main heading, there is a sub-heading that introduces the article in more depth and adding the fact it was an exclusive interview for the magazine. This page is more of an introductory for the main article which would start the page after that.

The main article contains a well organised 4 column grid layout which is good and enables the information to be clear to the audience when they read it. The article includes quotes from David Beckham which is clearly separated from the main body text of the article. The text is then bigger as well and in a different font, this is how you can easily identify that it is a quote that he said for and is not part of the body text.

The layout of the main double page spread is really simple and easy to do which is why I think it is effective, this is because the information is clear from the pictures. Not only this the pictures used also follow the grid layout which improves the look of the page. The far right of the page includes a coloured text box which is not part of the main article and is more of a small interview which was recorded question and answers only. The coloured box behind the text is a good way to differentiate from the main article and the small one to one interview.

The quality of the information used within the article itself is suitable for the age range of the target audience. It is not too simple or too complex with their word choices so with the target market age range being about 14-50 year old, they are all going to understand it and enjoy it.

Poster Research

Poster Analysis


This car poster from my room was received from the Pagani Automobili SPA, it displays the Pagani Zonda R going round the Nurburgring. In my opinion, it is a really cool photo and poster in general even though it is simple and there might be better posters available. However, the use of the lap times in the bottom left with the track outlines is a really cool feature as you are advertising the car’s ability and purpose. The use of the word record underneath the TopGear lap time indicates it is one of the fastest cars around at the minute. The poster also includes Horacio Pagani’s signature and the company’s logo and model logo. These features are not really essential but are very nice features to add to the poster.

The car looks to be going fast in the photo because of the motion blur used in the background, it is a nice effect to add to represent speed with photography. The width of the poster consists of the length of the vehicle, this is to make the car the biggest feature on the poster. The colour in the poster is used on the car with the sponsors and the light reflections, this is effective because the colour of the car is black and the sponsors and light reflections add more colour, it makes the car stand out more. The lines within the poster look to be used with the motion blur effect, this is because it gives off a streaked line effect. The poster is and looks smooth with the shine coming off from the light within the room, this shows a higher quality print to normal paper for a poster, or there is a varnish over the top for a better looking poster.

Animation Research


Copa 90 – Euro 2016 Goals Animation

The animations look to be digital and most likely created using a graphics tablet with the use of Adobe Photoshop. I feel as though this will be better than by hand is that mistakes can be easily undone, more range of colour, easy to align and the chance to copy over a photo (tracing) if needed.

The animations are simple, no high detail in them and they work well to what they are representing. The background colour is used for the skin colour and then all the animator has to do it add colour to the kit, boots and facial features.  The animation almost looks rough by due to the fact that that the players are not all filled precisely, it more scribbles and empty space, but the end result still represents the goals clearly.

The style of the animation is to keep it simple and showcase the goals from the tournament, the use of different colour football pitches gives it a unique look as a football pitch is green, not brown or blue, etc. The animator makes everything stand out, so the ball is also bold with it being pink sometimes, but it is to engage the audience into the animation. I like this style of animation, it is simple and effective.

The time it would’ve taken to create a single goal from the animation may take a while but the end result is worth the time put in to create the animation.  If you create the animation digitally I feel that it would be easier, it would give you the ability to test animation styles with more depth, and you wouldn’t have to take pictures/scans of sketchbook work and having to align the photos.

Artist Research

Alex Trochut

Alex Trochut’s Website

Alex Trochut was born in Barcelona 1981 and is a Spanish artist, graphic designer, illustrator and typographer currently based in New York. His unique style of typography provides a creative look. The words can be recognised with the use of lighter and darker greys, it allows to make the letters become easier to recognise. The colour of the typography is bland, but it doesn’t need it as the style of the typography is bold and eye-catching. The use of black and white typography goes with the style of the black and white photo of Nicki Minaj in the magazine double page spread.

His typography style uses loads of lines to create the letters and shapes. The words are created in one fluid motion like handwriting which is really effective because not a lot of typography uses that sort of style. His work is all digital and created on a computer which is the media that he uses. The texture of his work is smooth due to the use of neat lines to create the typography. The colours schemes of the works he creates are varied to what the work is being used for.

The tone of the work he’s created is simple, the use of shadows in the typography is simple and helps to separate lettering in the words. Without the use of shadows (darker colours) then the words would be harder to make out and be harder to understand and read. The work he creates must take a lot of ideas and developments to before he is able to create the final piece. His work is complicated but that is what makes it different to all other types of typography.

Andy Blackmore

Andy Blackmore’s Website

Andy Blackmore’s work is about designing race car liveries and builds, the two images I have picked out are his designs that look like or are posters. I thought they looked really good and effective, they look to be drawn digitally and I like this look as it represents the cars as a concept or idea.

The colour in his work is represented in his livery designs, the designs created are meant to stand out from other livery designs for the same car. The choice in colour scheme is bright, the reason for why I think this is his colour scheme is that livery designs are meant to be bold, stand out and be unique to the other liveries.

The layout of the two posters include having the car at an angle, this allows for the audience to see the whole livery on the car. The company name – andyblackmoredesign is situated in the corners of the posters/images. Having the company name in the corners of the posters shows where the audience to find more information on the company and see more of their designs.

The tone used in the posters exemplifies the three-dimensional element of the cars and their liveries. It gives an actual representation of the livery’s design in the actual world before it is applied to any cars. The tone on the cars includes shadows and light reflections, the liveries also include the tonal elements not just on the car itself.

The media used for the livery designs, car builds etc. looks to be created digitally on a computer. This allows for minimal mistakes, adjustments and for easy edits, as for livery designs they look to trace car outlines and then edit on several liveries over the top for different ideas.

Richard Swarbrick

Lionel Messi 2014 World Cup

Wayne Rooney Bicycle Kick Goal

Richard Swarbrick’s animations are created by hand on paper with the use of paint, the images are then scanned in and put into a video. The background colour is varied between animations, sometimes the background matches the shirt colours – an example of this is in the Lionel Messi 2014 World Cup animation where the blue background matches the striped shirt.

The animation themselves take a long time to create as he is making them by hand and because of the attention to detail. The hard work put into creating the animations produces a great outcome. A lot of football animations that I’ve seen vary in the amount of detail that the have, Swarbrick’s is one of the more detailed animations out of them.

The media used for the animation I’m pretty sure was paint on a sketchbook, this creates a stroke effect. The stroke look gives the animations its own style and unique look compared to other animations. He could make the animations digitally which would be easier to create but he has decided to use paint and paper.

There is no tone or definition within his work so it is kept simple, in addition to this the animation doesn’t really need it as it has got a good amount of detail already. Adding more detail would make the animation take longer but the result would look even better.

There is little texture used in the animations, this gives the effect of a smooth animation, however, I feel as though it might be difficult to represent texture in animations. Richard Swarbrick does use a vignette in one of his animations (Wayne Rooney Goal) which are the closest thing to a texture within his animations. The use of a vignette is effective but the use of a grey pitch make the Manchester United players stand out and more engaging in the animation, which would be the main aim for the animation.


Poster Animation

Poster animation is the same to a normal animation but only one or two features are actually animated. Animated posters are effective because it makes the poster more engaging and eye-catching to the audience. Two examples of animated posters are Thor:  The Dark World and Looper:

The use of an animated poster is the same as an ordinary poster but the elements that are animated relate to the film. The animated posters are to be viewed digitally so the way to get the poster across would be social media.


When the looper poster is opened into Adobe Photoshop there is a total of 28 layers to create the animated poster. The small adjustments to the poster are the floating particles and the clock hands. The use of the 27 layers creates a smooth outcome of the animated elements if there were too few of layers hen the outcome would not be a smooth animation and would not be as effective.

In my opinion, the use of animated posters provides a better use of advertising than normal posters because you can advertise more of the film with moving features. For example, you can have car wheels moving with the background moving to represent a fast car and action film. You can have more creativity when incorporating animation into advertising posters.


An animation is a film that can be stop motion with the use of photographs, or a film where you watch something by the use of digital animation or several drawing put into an animation. There are three main types of animation – traditional, stop-motion and computer animation, traditional methods include rotoscoping, limited and full animation. Stop-motion animation includes clay, model, object, puppet and cutout animation. Computer animation includes 2D and 3D animation.

The different types of animation are used for advertising, films, games, sports highlights and more. A lot of creativity goes into creating an animation, they can range from being detailed or simple however it doesn’t matter which as they can be effective either way. Creating animations takes time and patience, it isn’t a quick process no matter what type of animation and technique that is used to create it.

An animation is used much more today than it ever used to, this is also because the methods of creating an animation have advanced and become much easier to produce. Producing an animation digitally is just as effective as producing one by hand, the differences are minor because they both take the time to produce and they can either be detailed or simple. Advertisements will use a mixture of digital and hand illustrations animations compared to films which are predominantly digitally created.

Hand Illustrated Chanel Advertisement

Typography Styling

There are an infinite amount of typography styles, it just requires creativity and imagination to create some unique typography styles. An example of a unique and effective typography style:


This typography example is effective because the font is called ‘Urban Jungle’, the use of the city skyline within the bottom of the letter of the font creates a unique look. The additional use of the rough texture also emphasises the urban look within the typography.

Typographers look at new and creative ways to produce new fonts that are different and unique. They might also create new typefaces for specific products or advertisement schemes, an example of this is the typeface of film titles. An example of a film typeface:


The typeface for this film is effective because it is different, the use of an inner shadow and the colours palette of yellow/gold/brown. There is an additional feature of the use of rough texture which can represent action and war. The main words to focus on are ‘Guardians’ and ‘Galaxy’ so they are much larger and eye-catching, the ‘of the’ is in smaller text and to the side. The film’s title layout of the text is effective because it engages the audience with the film.

An attempt to recreate the title 3D effect style in Adobe Photoshop:

3D Text Attempt.png

It isn’t perfect as I haven’t got all of the skills developed for Photoshop, so for improvement, I would say build upon my skills in Photoshop and research new techniques. From this, I will then be able to create more advanced typography, visual effects and more. Using the 3D effect in Photoshop was a challenge that

Magazine Research

Magazine Choice: Men’s Health – April 2017 Issue


From the magazine Men’s Health, the material for the front and back cover and the spine isn’t too thick and can be torn/ripped easily. It does have some form of varnish/gloss coating, not only on the covers but on the inside of the magazine. This helps to protect the magazine and to give it more of a high-quality look and feel to the magazine. The inside of the magazine has thin paper probably around 70 gsm, it feels thinner than normal printer paper. It could be a thin type of glossy paper or just thinner paper with a type of varnish on it, either way, it has a more appealing look and compared to normal books, might cost less.

Some magazines now are only online, one magazine company only published magazines online, this was Sport Magazine. The magazine has now however stopped, but the front covers were allowed to be more clean and professional by not having inside articles advertised on the front cover.

The difference between a digital and print magazine (front covers):

The print magazine front covers want to engage and attract their audiences to buy their magazine, you don’t need to do that with digital magazines as they can have descriptions of what is inside the magazine on the website. Digital magazines save the use of paper and the majority of people have devices that will allow them to read digital magazines online and to download them for when the audience go out and don’t have WiFi access or mobile data/signal.


For print magazines, the manufacturing process would include printing out the pages and then applying varnish (if the magazine uses varnish instead of gloss/photo gloss paper). Having to print the magazine will then require quality tests on whether the material is beneficial or if the material is too thin, etc. It requires more research and for the opportunity to put the magazine online and then to advertise it digitally would be easier. You could also show some of the pages in the magazine as an example of what you will be reading.

Magazine Primary Research (Hands on)

Magazine: Men’s Health – April 2017 Issue

This magazine is small in size, smaller than an A4 piece of paper and normal magazines (17.6 cm by 23.3 cm). The content inside is well laid out and organised, with the use of columns for the text and the images so it is all clear and easy to understand. The use of quotes integrated within the paragraph text and out of alignment, but the use of bigger, bolder and different coloured text makes the quotes stand out and not get mixed up with the body text.

The font size for the body text is big enough to read and allows for enough information to be on a page at once. The magazine also uses three columns which allow for the text and images to be well presented from each other. The white background is simple and commonly used in magazines because black is mainly used for text in all magazines. The images also relate to the white background and theme of the magazine because the images are in black and white.


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