Evaluation

My finished double page spread

final-design

From the start of this project my initial reaction for making a magazine was great, it’s more of what I’m into. But for a children’s magazine I knew it had to be simple and clear, which put in a slight challenge as I needed to not over complicate things or overcrowd the page with assets. I did have to learn how to set up documents in Adobe InDesign and continue to get used to Photoshop, which I personally feel like I’m getting better with and more used to what it has to offer.

The inspiring aspect about the project is the fact we are making a magazine double page spread, what I enjoyed doing in my secondary school. Therefore I really wanted to do well for this project and work hard to get it completed to the best possible standard.

I believe that I did manage to come out with a design that is for children and can be easily recognised as a children’s magazine double page spread. At the start of the project I didn’t have an idea for the first week or so, the topic of ’emotion’ struggled me. Taking a few thoughts and help from the tutors gave me the idea of emotion by colours still with the use of people. So the idea of people being different colours to express different emotions was the finalised idea in mind. The colours would be bright and bold to make them eye catching to the children.

The experience throughout the whole project was good, learning new things about the software in which I was using (Photoshop). Not only that I had to use Illustrator to create the people and added extras that I needed. It was much more simple that I first thought at the beginning of college, but this project and the last are the first times using the Adobe software which is new to me. I feel that I am more confident using it now so I can do my work more effectively on it. I feel that using these programs to create my work – Photoshop, Illustrator and InDesign (Not as much), really helped to improve and create my work.

What didn’t go as well throughout the project was the the feedback given from college group critical analysis and the primary school trip, they didn’t really help with my design developments.  It may have been something I did wrong but overall no beneficial feedback was given to help improve my designs. When at these events to take everyone’s thoughts and ideas towards my work.

The way I would change my mistakes in future projects is by thinking more about the target audience, this is because I can create a design and forget who it is aimed for. So a magazine for children means it needs to be simple and clear, which to begin with, my designs weren’t very simple.

If I were to attempt something different within this project it would probably be the magazine research. The way I would attempt to change it is by seeing them first hand instead of on the internet or just by the Okido magazines that the college have for us to look at. It would be easier to analyse and see what elements are included and what ones aren’t. Using a range of children’s magazines as well could help with designing the double page spread.

The way I think other people will view my work is by thinking it is clear and simple. The colour palette that I ended up using is simple, not many colours used which provides a clear look and boldness of colours. Other people will probably think of the page as informative but also fun with the added elements of what emotions are and an activity especially for the children to complete afterwards.

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Final Developments

For the final developments for my double page spread I’ve decided to use the guides to layout my work better to make it more clear and understandable. I also changed anything that looked too complex and all gradients all together. The only 3 dimensional element now is the title shape which people preferred from the survey I collected. The background is a pale blue because of the infographic that I created, I liked the look of the blue against the other colours (red, yellow, green and a darker blue).

The text ‘maze run’ is no longer 3D and has no outer glow, instead has a black outline (stroke) and a black colour fill with an opacity of 15% to make it look like a dark blue. In addition to this I put a line of dots below to separate the title to the description of what to do, this was also to match the dotted style which was used for the border for the characters on the other page.

I wanted the page to be much more simple than it was, this is to match the audience, the majority of the pages in the Okido book is simple, 2D and basic colours, so having gradients and 3D elements everywhere was too  much and I wanted to change that.

For the maze run task I didn’t like the fact all the ’emotion people’ were doing the same actions as before even though it is a maze ‘run’. Therefore I went back into Adobe Illustrator and created an illustration where they are running instead of doing their normal actions. I did this for one (yellow) and then just changed the others by changing the fill colour and not exporting them all in different colours.

emotion-person-running_1

Screenshot of Adobe Photoshop below:

screenshot

For the project to work my design needs to be placed into Adobe InDesign, which I have done below, and also saved the file as an Adobe PDF. This is to the accurate dimensions of 400mm x 200mm, which is the size of an Okido book.

screenshot-2

Development / Refinement

I haven’t decided what design that I want to do as my final one, so I am going to develop each one out and do another survey / group critical analysis to find out which people find the best. I am working to see how I can improve my initial design because I have had various feedback on how it could be improved with my thought on how I can change it as well. From the experimenting I have came up with this look, lots of aspects have changed and I do need to see whether the new design is better or not.

When creating the designs I didn’t use guidelines or anything like to to create a neat layout and contain all the information. This could be something I do to improve it or for the next time I create a magazine. Other than this, I feel as though they have turned out relatively well.

The typography has changed in the pages, I have chosen for the title Krisen ITC as it provides a more freehand writing look and yet is still clear for parents and children to read. For the rest of the text it was variations of the main font Cooper Std (Regular, Italic and Black). I’ve also got rid of all the gradient text as it wasn’t very good and clear to read, but not only that it didn’t work well with the page. For the titles of the activity on the right hand side of the page I did still want it to stand out so I had a go with the outer glow which provided a bold sub-title.

The background I wanted to change to a gradient of the four colours, but not only that make them fade to white at the bottom. This complements the rest of the work better than the blue to white gradient which was there before.

For the left hand side of the page I thought to move the four descriptions of each emotion and put all four of the characters above as the team together kind of thing. So they’ll see that first then move onto the descriptions of each character and what emotion they represent. I finished it off was a low transparent outer glow to give it a more eye catching look.

Below: Template Re-designed

template-developedBelow: First Idea (Follow The Lines) Re-Designed

idea-1-developedBelow: Second Idea (Word Search) Re-Designed

idea-2-developedBelow: Third Idea (Maze) Re-Designed

idea-3-developed

But before I got to this stage there were elements that were made then changed to make it look less complicated and match a children’s magazine better. I eneded up experimenting a lot with the title trying to not over complicate it.

For one of the title designs I had too much of a 3D element and therefore it wouldn’t fit the style of the magazine of it being simple. (Below)

template-being-developed

I also had it where the title had too many effects being used and just ended up look too much for the children’s magazine Okido which keeps things as simple as possible.I used a bevel and drop shadow which I personally felt was too much. (Below)

template-being-developed-2

For this title design, I though about having a border around the title to the fill the space, in addition to this has a inner shadow. Again this was too much, and I had to think about using less of a 3D element that used inner shadows in the end. (Below)

template-being-developed-3

Even though I have a bit of a bevel for the shape underneath the title, I do not think it is too much, but I do have a joint title idea so if I change my mind and see what other people think, I could end up changing it. This one is very simple, just a colour overlay and stroke (outline) both with the opacity down. (Below)

template-being-developed-4

Using this template I thought I would change the titles to match this look on all the my designs. This is my second developed idea. (Below)

Group Critical Analysis Reflection

From  the group critical analysis that we did, I was able to obtain feedback on my work, what was liked/disliked and what could possibly be improved. This set of feedback typed up will be slightly expanded for the things that was said but not written on the piece of paper.

Sheet from Group Critical Analysis:

file_000

More in Depth Answers

For what stood out from my designs, was the fact that the book explained what emotions are, this would enable the kids to still learn in a more fun way. In addition to this the use of having an activity on the right hand side of the page gives the kids something to do within the magazine. The activity also has a caption/description on what to do, therefore it is clear for the children to understand. The characters portray the different emotions well, and overall it is an interesting idea.

What could possibly be expanded further? By the looks of what was written and said, they couldn’t think of anything that could be expanded further for my work. What they said was that all the descriptions are ‘child friendly’ which is very good and shows you have recognized your target audience. You have covered most bases that you might be expected to see in a children’s magazine.

For how to create it more into a 3D or 4D element, they suggested an online magazine, therefore you could have added extras like movable elements, videos, etc.

PCA Meets PSCA Reflection

Going to the primary school yesterday was fairly fun, the kids enjoyed our company in the tasks of drawing and Okido activities. We were also able to ask questions to them with their full concentration, so we did get answers. I wasn’t able to remember my questions so my group ended up asking ones that are still relevant to the Okido project. The answers that we collected from the children were good, and did match what we were asking for, except for some.

As for my contribution, I was able to talk to them a bit, but they were more willing to talk to Chris, and Adam and Dan ended up asking most of the questions. I gathered all the information that they gave to us, and we saw the types of ideas that they had for the double page spread. Overall I feel that I may have been less involved throughout the day. although my general effort for the day was fairly high, this is because I wanted to complete the tasks at hand (questions and design feedback) and yet not bore out the children.

I did manage to show them one of my double page spreads as they were quick to go onto new tasks very quickly, and their opinions on it were bare. They just wanted to complete the task and that was about it before we had to the big drawing at the very end of the day. I’m taking it as they enjoyed the task and my design quite a bit, but I will never truly know as they never said anything about it. I did only show them the one design (one where with the lines and the people had to find their homes), so I have no idea which one out of the three they prefer. This would be one thing that I might improve from the day other than being a bit more involved with the question asking and the other tasks in the day.

Photos From the Day

 

Infographics

Questions asked to the children (Joe, Harper and Emily)

Joe (first answer), Harper (second answer) and Emily (third answer)

Favorite Colour – Gold, …, Yellow

Favorite Animal – Penguin, …, Reindeer

Favorite Toy – Couldn’t Decide, Giant Teddy Bear, Baking?

Favorite Place – Liverpool, Park, Zoo

Favorite Lesson – Maths, English, Dancing

Favorite Food – Fish & Chips, …, Fish & Chips

Favorite Drink – Coca Cola, …, Coca Cola

Favorite TV Show/Film – Jurassic World, …, PJ Max

Favorite Fruit – Mango, Strawberry, Strawberry

Favorite Pets – Tortoise, Dog, Parrot

Favorite Shape – Circle, Heart, Diamond

Scared of … – Spider, …, Sharks

Favorite Car – Fastest Car (Bugatti?), Camper Van, Camper Van

Where there are ellipses, it means that they did not answer/hear the question/too focused in the activities.

Opinions on My Designs

I didn’t actually get an opinion back from any of them but Emily and Joe enjoyed doing the line activity, and reading some of the information. So by this I feel that they enjoyed my work and the activity that I had put in place.

Infographics Examples

  1. Kathy Schrock

kathy-schrock

2. USICH (United States Interagency Council on Homelessness)

usich

3. Unknown

unknown

4. UPS

ups

5. Michelin

michelin

As for what I think about these infographics, I personally feel like they are easy to understand and are a clear way to present information/data with added visual aid. You can include charts if they help with presenting the information required. The image can have a set theme to carry on through the whole infographic and I feel as though that is what makes the images most effective.

Initial Ideas

Idea / Concept

The whole concept I came up with was to have these four people who are different colours depending on their emotions. The colours and emotions that I chose are as follows, green = disgust, red = anger, blue = sadness and, yellow = happiness. I then thought to have on the left side of the page what the different emotions means and why you might feel them. For the right hand side of the page I wanted to have some form of activity for the children to want to do and also enjoy doing. It would be related to the ‘Emotion Team’ which I have called the four emotion people. I called the people the ‘Emotion Team’ because I thought it would be more appealing and engaging for the children.

Colour / Texture

The colours used within the pages are clear and bold, so they can be easily seen and read. The one area where this might be a struggle is the yellow text for what happiness means, so this aspect might have to be changed. So far the colour palette is:

Red: R=208 G=45 B=40, C=12.2 M=96.34 Y=98.25 K=2.72

Blue: R=30 G=78 B=161, C=96 M=79 Y=2 K=0

Green: R=37 G= 128 B=49, C=84 M=26 Y=100 K=12

Yellow: R=243 G=225 B=31, C=7 M=4 Y=97 K=0

As for the background of the page, I wanted to use a light gradient which didn’t conflict with the four bold colours, so I thought a light blue to white might work, and it has fairly well to the other colours in bold to stand out. Over the top of the gradient I have added a pattern to give it some form of texture. the reason why I have decided to do this is because I saw in the Okido books that the background isn’t always just a solid colour, sometimes there will be a textured look background. So I thought to do this as it would also give the page a better look that just having a gradient and solid bold colours covering the page.

Typography

As for the typography, the title was a feature that I wanted to make stand out clearly, so i thought to have four paint strokes of the four colours used for the emotions chosen. Then overlap them and put text over the top and cut off a border that would show the background. This effect is simple and easy to do, not only this is still keeps the text clear for the children and parents to read. I mainly added bevels (to add a small 3D element) and strokes (outlines) to the work which can be adjust according to fit the page. The designs are definitely not final as improvements can be made to make the page better.

Media

For these initial designs I wanted to use the digital images that I had created for the characters because a lot of children’s magazine use digital images. From this I wanted to try and incorporate them into my initial ideas as they would match my design as a whole because it was created on the computer.

The first image is the template I had designed so different activities could be created on the other page.

template

The two following images are from creating them at home from GIMP (free software like Photoshop). But afterwards I decided to remake them in college with Photoshop so they look better and could do the effects better. In addition to this the quality of the images from home were low, so this was another reason for redoing them.

The final initial ideas that were created using Photoshop are below: